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Branding a Store shows how to build a strong, independent retail brand to remain competitive in today’s global marketplace. It shows how to make your shop a winner.

A survival guide for shops that explains how you can create an appealing retail business, Branding a Store is full of practical tips on how shops can win the "battle of the brands."

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• Sales Rank: #828237 in Books
• Brand: Brand: BIS Publishers
• Published on: 2010-04-01
• Original language: English
• Number of items: 1
• Dimensions: 9.60" h x 1.10" w x 6.50" l, 1.55 pounds
• Binding: Hardcover
• 304 pages

Features

• Used Book in Good Condition

Review
""Written in a straightforward, no-nonsense language, Branding a Store is a ""must-read"" especially for retail marketers big and small."" -- The Internet Bookwatch ""The Internet Bookwatch""

About the Author
Ko Floor has almost 40 years retail experience. He worked for 10 years in various marketing positions for department stores, specialty stores and supermarkets, then for 20 years for one of the leading advertising agencies in the Netherlands, FHV BBDO. As retail director he was responsible for developing a number of famous advertising campaigns. He received many awards for building retail trends.

Most helpful customer reviews

8 of 10 people found the following review helpful.
Branding a Store is a "must-read" especially for retail marketers big and small.
By Midwest Book Review
Author Ko Floor applies his nearly forty years of retail experience in Branding a Store, a guide to the core competency of developing and differentiating retail brand identities. Chapters instruct the reader in retail brand positioning, differentiating brand personality, retail brand communications, the four different types of consumer shopping (speedy, low-cost replenishment shopping, solution-driven shopping, self-expression shopping, and sense of discovery shopping), forecasts for the future (such as his prediction that each retail sector will become dominated by two or three megabrands), and much more. Written in straightforward, no-nonsense language, Branding a Store is a "must-read" especially for retail marketers big and small.

6 of 7 people found the following review helpful.
Best book so far on retail branding!
By G. Jegen
Every retailer in the world is finding out that product and price are no longer enough to differentiate. Connecting emotionally with the customer is the key to success: branding a store can build this emotional connection. Good book. Very interesting case studies. Recommended!

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[N811.Ebook] PDF Download Dress Accessories, c. 1150- c. 1450 (Medieval Finds from Excavations in London), by Geoff Egan, Frances Pritchard

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Dress Accessories, c. 1150- c. 1450 (Medieval Finds from Excavations in London), by Geoff Egan, Frances Pritchard

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Brooches, rings, buckles, pendants, buttons, purses and other accessories were part of everyday dress in the middle ages. Over two thousand such items dating from the period 1150-1450 are described and discussed here, all found in recent archaeological excavations in London - then as now one of western Europe's most cosmopolitan cities, its social and economic activity compounded by the waterside bustle of the Thames. These finds constitute the most extensive and varied group of such accessories yet recovered in Britain, and their close dating and the scientific analysis carried out on them have been highly revealing. Important results published here for the first time show, for example, the popularity of shoddy, mass-produced items in base metals during the high middle ages and enable researchers to identify the varied products of rival traditions of manufacture mentioned in historical sources. Anyone needing accurate information on period costume will welcome this book, which will appeal to the general reader interested in costume and design, as well as to archaeologists and historians.

• Sales Rank: #1049085 in Books
• Brand: Brand: Boydell Press
• Published on: 2013-01-17
• Original language: English
• Number of items: 1
• Dimensions: 8.68" h x 1.26" w x 7.27" l, 2.09 pounds
• Binding: Paperback
• 438 pages

Features

• Used Book in Good Condition

Review
Extremely useful to medieval re-enactors. TOOL AND TRADES HISTORY SOCIETY NEWSLETTER (Along with Shoes and Pattens) these two volumes brook few rivals and represent the best scholarship focused on shoes and everyday dress accessories from the Middle Ages. Indispensable....Groundbreaking. SPECULUM

About the Author
THE AUTHORS are members of staff of the Museum of London.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Dress Accessories (Medieval Finds from Excavations in London)
By Kathleen De Mey
This is a great book for those who are seriously interested in the Middle Ages. Historians, living-history-adepts and re-enactors all can find what they are looking for. There is a lot of information, perhaps even too much for non-professionals (pages and pages on what was found where, with detailed descriptions). On the other hand, the drawings are just as detailed and this makes it a wonderful book just to browse and 'look at the pictures'. For a non-native speaker of English the language may be a bit difficult at times.

2 of 2 people found the following review helpful.
Super detailed, not many pictures
By Brittian household
Not much for photos but the written detail is absolutely wonderful. Would also recommend buying the book to use the reference list which is quite extensive.

0 of 0 people found the following review helpful.
Five Stars
By Richard Crossman
A great resource for costumers and medieval enthusiasts.

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[J433.Ebook] Ebook Lotus Lyrics: Poems Inspired , by Lord Krishna's Bhagavad-gita, by Krishna Priya Dasi

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Poems based on Srila Prabhupada's Bhagavad-gita As It Is

• Sales Rank: #2815765 in eBooks
• Published on: 2015-01-04
• Released on: 2015-01-04
• Format: Kindle eBook

Most helpful customer reviews

2 of 2 people found the following review helpful.
Inspiring!
By G. Dejonge
Wonderful poems based on the timeless knowledge from Bhagavad-gita As It Is. The poetry will stir your soul, and the sweet drawings done by the author are soothing and uplifting. [...]

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[I670.Ebook] Ebook Cultural Hybridity, by Peter Burke

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The period in which we live is marked by increasingly frequent and intense cultural encounters of all kinds. However we react to it, the global trend towards mixing or hybridization is impossible to miss, from curry and chips – recently voted the favourite dish in Britain – to Thai saunas, Zen Judaism, Nigerian Kung Fu, ‘Bollywood’ films or salsa or reggae music. Some people celebrate these phenomena, whilst others fear or condemn them. No wonder, then, that theorists such as Homi Bhabha, Stuart Hall, Paul Gilroy, and Ien Ang, have engaged with hybridity in their work and sought to untangle these complex events and reactions; or that a variety of disciplines now devote increasing attention to the works of these theorists and to the processes of cultural encounter, contact, interaction, exchange and hybridization. In this concise book, leading historian Peter Burke considers these fascinating and contested phenomena, ranging over theories, practices, processes and events in a manner that is as wide-ranging and vibrant as the topic at hand.

• Sales Rank: #1310928 in eBooks
• Published on: 2013-05-02
• Released on: 2013-05-02
• Format: Kindle eBook

Review
"Would work extremely well in world or European history courses at the advanced undergraduate or graduate level."
European History Quarterly

"[K]nowledgeable and informative."
Times Literary Supplement

"The book's easy and discursive style makes it accessible to the widest readership without losing out on complexity and intellectual rigour."
Sociology

"Burke shows how [questions of hybridity] raise issues that are older, broader and closer to our lives than we might think."
Times of Malta

"An impressive wide-ranging survey of the different forms and practices of cultural interaction in human history, and of the concepts that we now use to try to understand them. Whether we embrace these influences or resist them, globalization, Burke argues, is leading to the emergence of a new cultural order. This book offers us an indispensible guide to the cultural transformations of our times."
Robert J.C. Young, New York University

"An inspiring and illuminating survey of this highly topical and important field. Burke wears his outstanding erudition very lightly, and seeks to inform and enlighten his readers rather than to impress or browbeat them. He manages to encompass, in this brief survey, a wealth of historical roots and ramifications both within and outside Europe, and maintain analytical clarity at all times. Burke's rigorous, but never rigid, clarity of thought is always flexibly attuned to the complexities of historical experience."
J. Th. Leerssen, University of Amsterdam

From the Back Cover
The period in which we live is marked by increasingly frequent and intense cultural encounters of all kinds. However we react to it, the global trend towards mixing or hybridization is impossible to miss, from curry and chips – recently voted the favourite dish in Britain – to Thai saunas, Zen Judaism, Nigerian Kung Fu, ‘Bollywood’ films or salsa or reggae music. Some people celebrate these phenomena, whilst others fear or condemn them. No wonder, then, that theorists such as Homi Bhabha, Stuart Hall, Paul Gilroy, and Ien Ang, have engaged with hybridity in their work and sought to untangle these complex events and reactions; or that a variety of disciplines now devote increasing attention to the works of these theorists and to the processes of cultural encounter, contact, interaction, exchange and hybridization. In this concise book, leading historian Peter Burke considers these fascinating and contested phenomena, ranging over theories, practices, processes and events in a manner that is as wide-ranging and vibrant as the topic at hand.

About the Author
Peter Burke, Professor Emeritus of Cultural History, Cambridge University

Most helpful customer reviews

8 of 8 people found the following review helpful.
Not as good as Burke's other handbooks
By A quiet reader
Peter Burke has written a series of handbooks about academic and historiographical trends on over the years, including his 'Sociology and History' and 'What Is Cultural History?'. Each of these books is a grab-bag, but Burke generally managed to combine knowledge from his historical specialization (Renaissance and Early Modern Europe) with an introduction to the trend, while making some incisive comments along the way. This book is significantly weaker than his other books, however.

Where Burke's earlier books reflected a mature, thoughtful engagement with the issues at hand, Burke here seems unwilling or unable to go beyond reporting the findings of earlier scholars and critics. Where his books on cultural history and sociology at times raised meaningful questions about how and by whom cultural and sociological processes were occurring-- and what the scholarly terminology really implies-- Burke here generally seems content with vague formulations about cultural interactions that just seem to happen. Where his other handbooks were helpful guides for both classic works and current scholarship, Burke's bibliography here seems thin, and he seems less assured when discussing important figures. He leans fairly heavily on Gilberto Freyre, for example, without really engaging other major scholars of hybridity like Bhabha and Spivak. His use of Early Modern history is less revealing than in his earlier books. More critically, Burke wants to see linguistics and linguistic terminology as offering a helpful way out of the thicket of terminology for hybridity and cultural interaction. There may be something to this, but Burke seems to have a rather hazy knowledge of linguistics. Drawing on a 50-year old article, for example, he makes an unclear, probably incorrect distinction between bilingualism and diglossia on p. 111.

Perhaps I have overreacted by finding so many faults in what is a slight work (it can be easily read in an afternoon). And the book does improve a bit towards the end. All the same, with so much scholarly attention to hybridity and post-colonialism in recent years, there are better introductions to the subject out there. Start somewhere else.

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